ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
nutcrackers
This Christmas contest promotion was sent out to clients and potential clients, a fun and playful nutcracker holiday theme. The object of the contest was to guess who the retouched nutcrackers were, the actor's name and the movie they starred in. If all answers were correct they would receive movie tickets. The contest was sent out via email, when the participant clicked on the promo it would direct them to the contest website page, this provided additional clues and the official rules of the contest. We also sent out a reminder for entries and after the deadline we sent the answers, then notified all participating winners and mailed out the prizes.
Nutcracker Contest - Challenge
This was the "Challenge" portion of Nutcracker Christmas contest. There were two additional layouts, one with the contest clues, and another with the answers.
Opening Banner
This was created as the top banner for the email blast. It was designed so that the recipient would easily recognize what the contest was about. Under this banner the basic contest steps were spelled out in an easy bulleted list. Banner illustration put together by Natalie Jean
Contest Steps
These basic steps were spelled out in an easy bulleted list for the recipient to immediately understand the contest goals and how to win. If the link was clicked it would take them to the contest webpage, here the participant would find details, clues, and the official contest rules.
Nutcracker #1
Willy Wonka & The Chocolate Factory - Gene Wilder
Retouched by Natalie Jean
Nutcracker #2
Star Wars - Mark Hamill
Retouched by Rob Chope
Nutcracker #3
Marry Poppins - Julie Andrews
Retouched by Natalie Jean
Nutcracker #4
Lord of the Rings - Ian McKellen
Retouched by Robe Chope
Nutcracker #5
Avatar - Sam Worthington
Retouched by Garth Glazier
Nutcracker #6
Muppet Treasure Island - Miss Piggy
Retouched by Natalie Jean
Nutcracker #7
Crouching Tiger, Hidden Dragon - Zhang Ziyi
Retouched by Chris Grant
Nutcracker #8
Home Alone - Joe Pesci
Retouched by Sherry Havercamp
Nutcracker #9
Back to the Future - Christopher Loyd
Retouched by Sherry Havercamp
Nutcracker #10
Harry Potter - Robbie Coltrane
Retouched by Sherry Havercamp
Closing
Reiterating how to participate in the contest and a closing holiday statement.
Rules
If the link was clicked it would take them to a webpage with the official contest rules and terms and conditions for participants/winners.
Winners Notification
Created to communicate to the winners of the contest and spell out how to redeem their prize,
Labels
These return address labels were created to send the winning participants movie tickets.
Alternate Banner
This was an alternate banner created for a work contest to win a vacation day.