ART DIRECTOR.DESIGNER.PHOTOGRAPHER
This annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of the five contests are shown below.
annual xmas contest
The annual Core Group Christmas contest promotion was sent out to clients and potential clients. The contest changed every year but was always a fun and playful holiday theme. The contest was a collaborative effort of the Core Group team, art directors, management, retouchers, and illustrators. This promotion gained notoriety over the years with clients and always had a great response from participants. Three of five contests are shown here, click below to see details about each.
The object of the contest was for the participants to guess which celebrity was retouched into the image and if they guessed correctly they would receive a prize. The contest was sent out as an email blast close to the holidays, it consisted of multiple parts; a teaser, the contest challenge, a reminder, clues, details, rules, the contest webpage, the contest answers, the winners notification, and a holiday card with the prizes.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (challenge, clues, answers, winner notification), copy collaboration and editing, and distribution to participants.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (teaser, challenge, clues, reminder, answers, winner notification), copy collaboration and editing, and distribution to participants.
Responsible for concept creation, project management, distribution of work, finding stock and source imagery, art direction, retouching select imagery, designing layouts for the various contest portions (teaser, challenge, clues, answers, winner notification), copy collaboration and editing, and distribution to participants.